Day: October 22, 2015

Choosing CRM Software: Beyond Customer Care

In recent years, customer relationship management (CRM) platforms have become essential to any customer care specialist looking to deliver excellent service or support. However, not everybody realizes that a correctly implemented CRM system can do much more than manage customer service for a business. It allows organizations to harness the power of their customer data …

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Execution is Critical to the Customer Experience

In any industry, and given identical market conditions, there are always five percent of companies that outperform the competition. They’re not lucky; they are simply better at planning and executing. Having solid systems in place for both garners measurable results in terms of employee engagement and customer experience — and therefore your bottom line. Is …

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5 Ways Brands Can Take Social to the Next Level

The influence of social media needs no introduction. Consumers now demand that their complaints be acknowledged and resolved quickly. In fact, most consumers would rather solve an issue online than through traditional methods. The shift to social media for these practices is the basis of social customer relationship management. Businesses are turning to social media …

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