Teresa Hersha

Execution is Critical to the Customer Experience

In any industry, and given identical market conditions, there are always five percent of companies that outperform the competition. They’re not lucky; they are simply better at planning and executing. Having solid systems in place for both garners measurable results in terms of employee engagement and customer experience — and therefore your bottom line. Is …

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5 Ways Brands Can Take Social to the Next Level

The influence of social media needs no introduction. Consumers now demand that their complaints be acknowledged and resolved quickly. In fact, most consumers would rather solve an issue online than through traditional methods. The shift to social media for these practices is the basis of social customer relationship management. Businesses are turning to social media …

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It Takes A Lot To Get Consumers To Sign Up For Loyalty Schemes

Loyalty schemes can be an invaluable tool when it comes to customer satisfaction and the overall consumer experience. Our most recent research shows that 94 percent of UK consumers are members of at least one loyalty program, and many belong to multiple schemes. However, to really get consumers flocking to a brand and forming a …

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Investing in Key Strategies and Positively Impacting Our Culture

The Orlans Group is a women-owned company made up of 500 employees in three law firms serving seven states and the District of Columbia, along with five companies serving clients and customers nationwide all focused on real estate. The company’s core purpose is: “We are passionate about the right to own, use and invest in …

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Foundation of Customer Service Equals Loyal Customers/Brand Ambassadors

With the pervasiveness of social media and online review websites, it’s hard for a company to get away with poor customer service in today’s culture. No matter how a company is advertising a product or service, customers act as unpaid press agents — treat them poorly, and they’ll report it with painfully honest reviews to …

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