Loyalty schemes can be an invaluable tool when it comes to customer satisfaction and the overall consumer experience. Our most recent research shows that 94 percent of UK consumers are members of at least one loyalty program, and many belong to multiple schemes. However, to really get consumers flocking to a brand and forming a […]
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With the pervasiveness of social media and online review websites, it’s hard for a company to get away with poor customer service in today’s culture. No matter how a company is advertising a product or service, customers act as unpaid press agents — treat them poorly, and they’ll report it with painfully honest reviews to […]
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