Every restaurant owner needs to create a Google Business Profile and keep it updated. After all, it is the first result people see when they search for your restaurant’s name online.
When you create a Google Business Profile for your restaurant, you are establishing your online presence. Grow your exposure by creating free profile posts that list your menu items and any events you host.
Important Information Your Restaurant Should Include on Your Google Business Page
In most cases, your online presence is the first interaction a customer has with your restaurant. This makes it critical that your profile has essential business details and other important information. There are some crucial details you should remember to include in your business profile. The more filled out your profile is, the more professional it looks.
- Hours of operation
- Description and history of the restaurant
- Address
- Phone number
- Menu
- Quality photos of the restaurant and food
- List of services such as fast-food, sit-down meals, or delivery
- Downloadable menu
- Link for reservations
- FAQ page
- Link to website
- COVID-19 protocols
Depending on what your restaurant specializes in, link to a CTA on your profile. This may be for reservations, events, or catering. You could also have a CTA about entertainment, new menu items, or changes in hours.
What About Google Business Profile Posts?
A Google Business Profile post is similar to that of a Facebook update. These posts are excellent for updating clients on events the restaurant may be hosting. You can also share information about new hours, updated menu features, or live entertainment. Use a variety of ways to convey this information, such as photos, text messages, and videos.
The review section gets a lot of traffic because people want to know what others say about your restaurant. Make sure to keep this section updated and respond to both good and bad reviews promptly.
Adding Posts to Google Business Profiles
- Decide on what is being shared, such as a seasonal dish, a menu item leaving soon, or an upcoming entertainer.
- Write a post that is less than 1,500 characters with the update and any relevant videos or photos.
- Publish your post and be responsive to any interaction.
- Posts and updates are removed after one week.
Advantages of Using Google Business Profile Posts
Nearly 90% of those who searched for a restaurant on Google visited in the next week. This means how well you do online is linked to the number of people walking through your doors weekly. There are more benefits as well. Some of these include:
- Special offers and promotions get announced free of charge
- Google Maps shows your restaurant with your profile
- Get your restaurant promoted on the world’s biggest search engine for free
- Easily respond to questions from your profile
- Boost your exposure when customers interact with your profile
Update Your Google Business Profile Regularly
Log into your Google Business Profile regularly to ensure the best interactions. When logged in, remember to:
- Click on info, then choose what needs to be updated
- Press the pencil icon and add visuals.
- Remember to click apply to update everything.
It can take up to 60 days for any of these updates to be implemented by Google. You won’t be able to edit or remove some sections, such as reviews and your business summary. If you find details that are incorrect that you can’t change, you can contact Google for help.
Conclusion
Nearly everyone researches restaurants online at some point. Combine this with how popular Google is, and the feature comes for free, then what’s stopping you from updating your profile and regularly adding posts?
https://thetalkawards.com/your-guide-to-google-business-profile-posts/
Sources:
https://www.businessnewsdaily.com/10054-google-my-business.html
